Google Analytics Training

Google Analytics Training

Our Google Analytics training is delivered bespoke to you. If you have your own website with Google Analytics already up and running, bring your log-in details along with you on the day and we will deliver the training using your own data - that way you get to learn all about Google Analytics while at the same time getting to analyse what you need to take your own website to the next level.

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A typical days training would go like this:

  • Setting up and Analytics account
  • Google Analytics installation procedure
  • Verifying GA code is installed
  • Understanding the Google Analytics user interface and navigation
  • Unmasking the technical jargon
  • Filtering and categorising the data
  • GA visitor profiling features and functionality
  • Identifying Referring Sites
  • Using brand related versus non-brand search traffic to assess brand awareness
  • Assessing website current performance to past, trends and changes
  • How to find top performing landing pages and analyse traffic to them
  • How to check keyword performance
  • Assessing website content performance and visitor engagement
  • Understanding 'Google Analytics Goals' to measure website conversion
  • Significance of 'Bounce Rate', 'Time on Page' and 'Page Views'
  • How to analyse traffic from different sources - organic versus PPC versus referring sites
  • PPC campaign conversion and keyword tracking (requires linked AdWords campaign)
  • Utilising Google Analytics Intelligence (new feature)
  • Identifying poor landing pages using Analytics data
  • How to find 'quick wins' to improve website conversion
  • Creating custom reports from Analytics data
  • Adsense Integration (new feature)
  • Where to find visitor information, visitor mapping and borwser capabilities
  • Checking mobile traffic by PDA, tablet and device
  • Website conversion benchmarking and the benefits of Google Website Optimizer
  • Conversion tracking using Google Analytics for E-Commerce / online shops